An Archive for Fanatics of Land Rovers

An Archive for Fanatics of Land Rovers










Range Rover and Freelander Concepts 2004

Range Rover Concept | Freelander Concept

Range Stormer - Range Rover Concept

Detroit, Mich., USA, 5 January 2004 - Land Rover makes history today at the North American International Auto Show in Detroit, by unveiling its first ever concept show car, the Range Stormer.

The Range Stormer is a high performance, sports tourer SUV concept car, which showcases a future design direction for Land Rover.  It also previews a new production model, one that will enter a fresh market segment for the company and will be an additional model line in the Land Rover portfolio.

Commenting on the new concept, Land Rover's managing director Matthew Taylor, said: "The supercharged V8 Range Stormer gives a taste of our forthcoming new entrant in the booming high performance SUV segment.  The production vehicle that follows will share many of its styling and technical innovations.  It is very much conceived to be an on-road, high performance machine, as well as class-leading off-road like all Land Rovers."

Geoff Upex, design director at Land Rover, added: "The challenge was to translate fundamental Land Rover design values into a concept for a high performance machine that looks powerful, muscular and edgy.   We certainly want to challenge established views of our vehicles, but the Range Stormer is very clearly an authentic Land Rover."

Future technologies previewed with the concept include an all-new platform that will be the basis for future full-size Land Rover models.  This advanced, integrated platform, unique to Land Rover, will provide the underpinnings for the production vehicle inspired by the Range Stormer.

Another major innovation showcased is Terrain Response.  This smart and simple-to-use new Land Rover technology delivers the best possible on- and off-road composure and control by optimising the entire vehicle set-up. 

The driver simply selects the appropriate Terrain Response setting from the six available and the suspension, powertrain, throttle response and traction control come together to do the rest, based on a choice ranging from 'dynamic' for high speed work to 'deep ruts' for extreme off-roading.

Matthew Taylor concluded: "You'll be seeing an increasing amount of innovative technology in our future vehicles.  But technology that makes the driver's task simpler not more complicated, such as Terrain Response.  You select the terrain. The car then helps you conquer it."

The Range Stormer was completed with the support of suppliers Alcoa (22" forged alloy wheels), Hella (interior and exterior lights) and Goodyear (custom made tyres).  


BABY Freelander Concept

Land Rover has plans to build a baby 4x4 to slot in below the Freelander. It promises to be a funky lifestyle vehicle and is based on a recent design study from Land Rover, called the Land Raver.

The baby Freelander will be unlike anything we saw before from Land Rover and will have the same futuristic design as the recently launched Range Stormer concept car.

Land Rover managing director Matthew Taylor told Auto Express that he would like to see a "smaller machine" in the company's product line-up.

The reason for Land Rover's plans to produce a baby 4x4 is to cash in on the growing market for small SUVs.

According to Auto Express this small SUV will take a lot of its styling cues from the recent Land Raver design study.

The Land Raver, which is a computer-generated concept, has been designed to include detachable body panels. It also has a sliding hatch in the rear bumper in which the spare wheel is stowed.



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